Prepared for Hershall Stone
The Social Ring
From Idea to Industry.
A partnership proposal for bringing your vision to market — with the strategy, design, and execution it deserves.
Prepared by Kyle Buckner · January 2026
Prepared for Hershall Stone
From Idea to Industry.
A partnership proposal for bringing your vision to market — with the strategy, design, and execution it deserves.
Prepared by Kyle Buckner · January 2026
The category is exploding — and rings are the fastest-growing form factor in the space.
Tap-to-pay trained the world. Tap-to-share is the logical next step — and it's already here.
Business cards are dead. Link-in-bio is clunky. This is the elegant, physical-digital bridge.
The timing is right. The market is ready. What you need now isn't validation — it's execution.
Most first-time founders face the same wall:
Just a name and a dream — no positioning, no audience, no competitive edge defined.
Logos from Fiverr, fonts that don't match, colors that feel random. No cohesion.
Who manufactures an NFC ring? Where do you prototype? What materials work? Total unknown.
A Shopify store with no story behind it. No content. No launch plan. Just a page and a prayer.
You don't need ten vendors.
You need one partner who owns the entire process.
I'm the person who takes a concept from napkin sketch to market-ready product — and makes it look like it belongs next to the biggest names in the space.
Big-picture vision that makes everything feel cohesive
Positioning, messaging, tone — the DNA of your brand
Industrial design to manufacturing to packaging
Logo, identity, website, marketing — one roof
I hire, manage, and coordinate every specialist
A ring is just a ring. A brand is what makes people line up to buy it. Story first — everything else follows.
Every touchpoint — packaging, unboxing, website, social — should feel like it costs more than it does.
I don't hand off half-finished work. When we're done, you have a brand ready to sell, ship, and scale.
Every Social Ring features a visible colored band — a physical inlay, enamel accent, or etched groove that represents who you are.
These colors signal interests, passions, and personality — letting users express identity at a glance, before they ever tap to connect.
The Social Ring isn't just smart tech you wear. It's identity you choose to show.
Fashion. Function. Community.
Seven bands. Seven identities. Each one a signal — chosen, worn, and understood.
Colors are customizable, expandable, and designed to grow with the community.
The color band adds meaning before the tap — turning a piece of tech into a conversation starter.
Choose a band that represents who you are — tech lover, creative, entrepreneur, or all of the above.
See shared interests across the room. A flash of green, a stripe of purple — instant recognition.
One tap shares your full profile — socials, portfolio, contact info, anything you choose.
Swap bands, stack meanings, express different sides of yourself. Your ring grows with you.
Every color tells a story. Every tap starts a conversation.
Each phase builds on the last. Nothing is rushed. Nothing is skipped.
This is where we define who The Social Ring is — not just what it does.
"Share more. Carry less."
"Your entire world. One tap."
Early tagline concepts to explore
This is where The Social Ring starts to look like a real brand.
The hardest part of the process — and the part most people can't do alone.
The product doesn't start at the ring. It starts at the box.
Think: Apple-level unboxing for a $79 product. That's the goal.
Your brand needs a home — and a reason for people to visit.
Everything comes together. You're not just ready to launch — you're ready to win.
Initial concepts — not final work — to show you how I think about your product.
The Color Band System doesn't just differentiate the product — it multiplies the business.
7 base colors x 3 ring finishes = 21 product listings at launch. Each color is a new sale.
Seasonal drops, holiday colors, artist collaborations. Scarcity drives demand and brand heat.
Users buy multiple bands to swap and express different moods. One ring, many identities.
Event-specific colors — conferences, pride events, team colors, wedding parties. B2B revenue stream.
Base ring + additional band packs. Premium materials — gold inlay, gemstone accent. Recurring revenue.
This isn't just a product. It's a platform for self-expression — and a recurring revenue engine.
Everything in Phases 1–6 — strategy, identity, product development, packaging, digital presence, and launch — structured across three milestones.
Hard costs (prototyping, manufacturing samples, trademark filing) billed separately at cost. Post-launch creative retainer available upon completion.
No agencies. No runaround. No figuring it out alone.
Book a 30-Minute Call"The best time to start was yesterday. The next best time is right now."